Qantas IPad Magazine

Most airlines seem to be looking at ways to reduce weight and costs. Many are looking at new technology to achieve this. On a flight to Sydney on Sunday, I was glancing through the Qantas inflight magazine (I like to look at the route maps to see if there are any new places to travel to) when I saw that Qantas now publish an IPad version of their magazine.

I have to say that this is a very impressive app indeed. Not only is it a rather nice travel magazine, it makes superb use of technology. I was just expecting to read a PDF version of the magazine as on the plane, but the IPad version comes complete with video, animations and sound. Some of the advertisements provide links to the advertiser’s website and the page about the Archibald Prize even provides a way for you to open up your calendar so that you can set a date to visit the exhibition.

Well done Qantas! What a great example of innovation and technical creativity. This is a fine example of the future possibilities of electronic publishing. (It didn’t include the route maps though!)

20120306-111309.jpg

Bruce

Bruce is a keen traveller and photographer. This web site describes his travel and family interests

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Every Day Life

Melbourne’s Immigration Museum

Not everyone gets to see interesting attractions in their own city. Yesterday, my Probus Club and I visited the Immigration Museum which is located in the grand old Customs House building on the bank of the Yarra River. It contains stories and histories of people from over 96 countries who have immigrated to Victoria since […]

Read More
Every Day Life

Our Winter’s Day Out in the Hills for Lunch

What better to do on a dismal wet winter’s day than to head to the hills for lunch. This weekend is the Queen’s birthday long holiday weekend. (I’m living in the past – it’s actually the King’s birthday long weekend, but since Queen Elizabeth was on the throne for virtually all my life, its hard […]

Read More
Every Day Life

Walking Around Melbourne’s World Famous Street Art Lanes and Alleyways

Melbourne is renowned for its vibrant street art scene, particularly in its laneways and arcades. These laneways are not just pedestrian thoroughfares but have become canvases for local and international artists, making the city a dynamic open-air gallery. I spent today with other members of my Probus Club exploring these interesting laneways. We generally followed […]

Read More